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1. Marketing Research

by Aaker, David A.

Edition: 10th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Wiley India 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83 AAK] (1).

2. Strategic Market Management

by Aaker, David A.

Edition: 7Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Wiley India 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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